Manila, Oct. 13 -- Malacanang has directed the full implementation of a 10-year roadmap aimed at strengthening the country's creative sector and protecting Filipino artists and cultural workers.

Under Memorandum Circular No. 103, signed by Executive Secretary Lucas Bersamin on Oct. 7 and made public Monday, the government adopted the Philippine Creative Industries Development Plan (PCIDP) 2025-2034, which outlines strategies to support industries such as music, film, design, crafts, advertising, digital media and cultural heritage.

The Philippine Creative Industries Development Council has been tasked to lead the execution of the plan and review it every three years, in accordance with Republic Act No. 11904 or the Philippine Creative I...