Manila, Feb. 11 -- The Philippine Amusement and Gaming Corp. (Pagcor) said Wednesday it is implementing tighter know-your-customer (KYC) rules, stricter advertising controls, and expanded responsible gaming measures as the Senate scrutinized the social and financial risks posed by online gambling.

Appearing before the Senate Committee on Games and Amusement hearing, Pagcor chairperson Alejandro Tengco told the panel that gambling advertisements are already banned during primetime television and radio hours and that regulators are studying the feasibility of a full-day ban.

"Sa prime time po, bawal na po na mag-advertise (During prime time, advertisements are already prohibited)," Tengco said, adding that discussions with industry stakeh...