DAVAO CITY, Nov. 25 -- The Department of Trade and Industry in Davao Region (DTI-11) announced Tuesday that the area's finest products will be showcased in Metro Manila for the launch of the "Madayaw! The Davao Region Trade Fair" scheduled from Dec. 4 to 7 at Shangri-La Plaza in Mandaluyong.

The initiative, according to DTI-11 regional director Romeo Castanaga, is supported by the Tatak Pinoy Program and the Coconut Farmers and Industry Development Plan (CFIDP), which aims to generate PHP5 million in sales by firmly positioning Davao's micro, small, and medium enterprises (MSMEs) for global competition.

He emphasized that the trade event is a direct response to the call for national industrial transformation under the Tatak Pinoy Strate...