India, March 18 -- The smartphone industry is facing a sharp smartphone price hike, driven by the AI impact on smartphone prices and a growing memory shortage in smartphones globally. The smart phone industry is experiencing a new reality; the prices are increasing thanks to skyrocketing prices of memory and storage parts. The most recent to confirm increases on some models are vivo and iQOO, which are effective March 18, not alone in China, as Oppo, Oneplus, Samsung and Realme have already transferred the cost of the global AI frenzy.

These changes signal a broader smartphone prices India trend, where brands are gradually passing rising component costs to consumers. The official announcement of Vivo verifies the recommended retail price...