India, Aug. 8 -- Xiaomi India has just formally re-branded its already famous Redmi sub-brand, a significant transformation in its eleventh-year development of India. The move is strategic, as it comes a few weeks before the much-anticipated release of Redmi 15 series on August 19, 2025, and demonstrates the re-investment on India Redmi on the fast evolving digital Indian America. Read further to know all about the new brand identity and the Redmi 15 launch in India.

The new Redmi logo and style language symbolise how the brand has evolved since its founding in the current entry-level smartphone manufacturer to a value-seeking, technology-savvy powerhouse of current young, ambitious consumers. As Xiaomi India COO, Sudhin Mathur suggests,...