How AI is turning customer experience into a growth engine
India, July 23 -- The debate over artificial intelligence (AI) replacing the human touch is over. In 2026, the most resilient enterprises have realized that it was never a binary choice, but a synthesis. We have moved from experimentation to high-stakes execution, where integrating AI to solve for scale while liberating human intelligence for empathy is the new industry gold standard. Nowhere is this more evident than in the evolution of customer experience (CX), which has undergone a fundamental shift over the last few years. In this new landscape, industries such as fintech, telecom, software as a service (SaaS), and digital platforms no longer view customer support as a back-end operational function: It has become a direct driver of bu...
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