India, April 14 -- ASUS has opened preorders in India for the Zenbook S14, Zenbook Duo, and Zenbook A14, while also announcing the Zenbook A16 and a refreshed Vivobook lineup. Sales for most of the range begin on April 21, with prices starting at Rs 179,990 for Zenbook models and Rs 98,990 for Vivobook laptops. ASUS said the Zenbook A16 will be available later.

On paper, this is another premium laptop launch. In practice, ASUS is trying to make the case that design is no longer just about how thin a laptop looks in product shots. The company's "Design You Can Feel" pitch leans on touch, portability, and everyday usability, with a mix of lighter builds, AI-ready chips, OLED displays, and software tricks meant to make the devices feel more...