Punjab, Sept. 16 -- Friday 18 September is a heavy streaming day, and most of the weight is regional. Titles land across Netflix, Prime Video, JioHotstar, Sun NXT and Shudder, with several arriving in five languages at once.
What is landing
Irumudi is the notable one
Irumudi is still in cinemas and still taking money - around Rs 2.50 crore on day 25, for Rs 182.90 crore India net. A streaming premiere at that point in a theatrical run is an unusually short window for a film that has not finished earning.
It is also a reasonable bet. A title with that much theatrical goodwill converts to streaming viewership more reliably than a title nobody heard of, and the 25-day window has quietly become the industry default whether or not exhibitors...