Punjab, Sept. 28 -- The week to 4 October is one of the busiest streaming stretches of the year in India - a boxing drama, a Pankaj Tripathi film, a returning comedy season and the Malayalam hit that has been the year's biggest word-of-mouth story.
What is landing, and when
Bethlehem Kudumba Unit is the one
The Malayalam film has taken around Rs 148.50 crore India net and Rs 308.40 crore worldwide - a worldwide total larger than most Hindi releases this year, from a film many people outside Kerala have not heard of.
Its arrival on streaming is the point at which that changes. Malayalam films now routinely find a larger audience in Hindi on a platform than they had in cinemas anywhere, and this is the biggest test of that pattern this ye...