Bhubaneswar, Oct. 18 -- With gold prices continuing to rise, jewellers across Odisha are turning to lightweight ornaments to attract customers. Pieces that appear to weigh over 200 grams are actually crafted to weigh only around 100 grams. Designed to look larger while using less gold, these ornaments offer affordability to buyers feeling the pinch of record-high prices.

Amid the ongoing surge in gold rates, the arrival of lightweight jewellery has provided a sense of relief to many customers. Buyers can now purchase intricately designed ornaments that look grand but weigh significantly less, helping them stay within their budgets. Although prices remain uncontrolled, this innovation has helped sustain demand ahead of the festive and wed...