Bhubaneswar, Aug. 14 -- https://images.odishatv.in/uploadimage/library/16_9/16_9_0/recent_photo_1683220495.JPG
Ather Energy has unveiled three new measures aimed at making its electric scooters more affordable upfront and easing customer concerns about long-term ownership. The company has introduced a Battery-as-a-Service (BaaS) option, widened the scope of its assured buyback programme, and rolled out an extended comprehensive warranty (ECW).
With the new BaaS model, buyers can get the family-focused Ather Rizta starting at Rs 75,999 and the performance-oriented 450 Series from Rs 84,341 (ex-showroom, Lucknow). These prices exclude the battery cost, which customers will instead pay for through flexible monthly usage plans beginning at Rs...