Bhubaneswar, April 19 -- For most people, crossing the Rs 100 crore mark would mean luxury cars, premium hotels and an upgraded lifestyle. But one entrepreneur has gone in the opposite direction.

Despite having a net worth of more than Rs 100 crore, he still prefers auto-rickshaws, shared taxis and modest hotels, especially during trips to Mumbai.

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His story has gone viral because, unlike many wealthy individuals, he has chosen not to surround himself with expensive possessions.

The entrepreneur's lifestyle was revealed by Vinod Chendhil, the founder of Naturally Yours. Chendhil described the man as someone who ...