Bhubaneswar, July 13 -- With the annual Rath Yatra fast approaching, devotees have been urged to remain cautious after a viral social media campaign, purportedly linked to the 'Srimandir', came under the scanner for allegedly misleading devotees in the name of religious services.

The app has reportedly been promoting advertisements inviting devotees to participate in Khichdi distribution (Khichdi Seva) during Rath Yatra by contributing Rs 121.

According to the viral post, 101 kilograms of Khichdi would be distributed on the first day of the Gundicha Yatra, and devotees could become a part of the service by making the specified contribution through the app.

The campaign has sparked widespread discussion on social media, with many questi...