Bhubaneswar, May 13 -- Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets milk and dairy products under the Amul brand, has increased the price of fresh pouch milk by Rs 2 per litre across major variants and packs across India, effective from May 14.

The federation said the revised rates will apply to all variants of Amul milk from Thursday.

In a press release, GCMMF said the Rs 2 per litre increase translates to around 2.5 to 3.5 per cent and noted that no increase in consumer milk prices had been made since May 2025.

The GCMMF said the revision was taken due to an increase in the overall cost of milk production and operations.

"This price hike is being done due to increase in overall cost of operation and productio...