Hong Kong, March 12 -- Malaysia Airlines (MAS) unveiled its latest character-led campaign, highlighting Malaysian hospitality. Read More 'Pilot Parker: A story of Malaysian hospitality' is an 80-second video inspired by a true passenger story told through the eyes of Pilot Parker, the airline's mascot. MAS revealed that the film's inspiration came from a heartfelt moment shared by a young passenger who had flown with the airline. After her trip, she sent the carrier a hand-drawn illustration of Pilot Parker along with a letter expressing how the mascot brought her comfort throughout the journey. "The campaign forms part of Malaysia Airlines' broader efforts under Malaysia Aviation Group's (MAG) long-term growth ambitions to strengthen the a...