India, Aug. 6 -- Zydus Wellness announced the launch of Complan Powerplay, a ready-to-drink nutritional milkshake marking the brand's entry into India's ready-to-drink dairy beverages segment. The launch targets the nutritional needs of children aged 7 to 9, opening a new consumption occasion for Complan in the milkshakes and flavored milk category, which is estimated at Rs1700 crore.

The launch comes amidst a broader shift in children's consumption habits, as increasingly active lifestyles create nutrition needs beyond traditional mealtimes. Parents are increasingly seeking convenient, nutrient-dense options to support these routines, yet many existing snack and beverage choices are either high in sugar or fall short on meaningful nutr...