Why Taste and Digestibility Matter in the Next Phase of Protein Innovation
India, Nov. 13 -- Protein is steadily moving beyond the traditional sports nutrition and fitness segments to become an integral part of everyday diets among Indian consumers. Growing health awareness, changing food habits and demand for convenient nutritional solutions are driving innovation across the protein and functional nutrition market. At the same time, alternative protein sources, gut health, product digestibility and flavour are shaping the next phase of category development. As consumers increasingly seek science-backed products that combine nutritional value with taste and accessibility, brands are exploring new formats and distribution channels to expand their reach. In this interview with NUFFOODS Spectrum Asia, Amit Monteiro...
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