India, Feb. 27 -- For decades, Indian meals were rarely structured around protein as a deliberate nutritional priority. Consumption patterns were guided largely by habit, taste preferences, affordability, and availability. Dal, milk, and eggs were staples, but not necessarily evaluated through a protein lens. Nutrient quantification and label scrutiny were not part of mainstream consumer behaviour. Protein was present in diets, but not part of active decision-making.

Over the past few years, however, a visible shift has emerged. Changing lifestyles, longer work hours, urbanisation, and the amplification of health conversations across digital platforms have brought protein into everyday discourse. What was once implicit is now explicit. C...