India, Oct. 26 -- Prinova will showcase new functional beverage concepts at Fi Europe, demonstrating how they can meet the growing demand for personalised solutions.

In 2027, Mintel predicts that food and drink consumers will become more deliberate about achieving specific outcomes, creating "personal ecosystems" around health, convenience and wellbeing. Meanwhile, the GLP-1 and high-protein trends continue to dominate, with seven in ten Europeans paying attention to protein in their diet.

Reflecting the new diversity of consumers' lifestyles and health needs, as well as the continuing demand for high-protein products, Prinova will exhibit with a 'Your Way' theme at Fi Europe (17th-19th November in Frankfurt).

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