India, Aug. 26 -- Odi is aiming for a category it says has too often prioritised sweetness and convenience over the nutritional needs of growing children.

For too long, Australian parents have been sold baby food under the banner of "healthy", "natural" and "nutritious", while many baby-food options remain dominated by sweet fruit purees, low nutritional diversity and added synthetic nutrients.

Odi's launch comes amid increasing scrutiny of commercial foods marketed to babies and young children, with Australian Government research finding commercial infant foods may be a major contributor of sugar to children's diets, while national infant-feeding guidelines recommend first foods be iron-rich.

It is a problem clinical nutritionist, nur...