India, Sept. 30 -- The initiative encourages people to pause, reflect, and engage in a meaningful, personal conversation with their own self

Marico has unveiled 'Heart to Heart Talk'-an inspiring AI-based campaign launched on the occasion of World Heart Day. The initiative encourages people to pause, reflect, and engage in a meaningful, personal conversation with their own self. The objective is to make consumers more aware of their heart health by answering a few simple lifestyle questions.

With a simple QR code scan, consumers can connect to a WhatsApp chatbot, upload a selfie, and answer a few quick questions to receive a personalised AI-generated video of their indicative age.

Ashish Goupal, CEO - India core Business, Marico said, ...