India, June 18 -- The initiative seeks to address critical challenges facing India's food sector, including food adulteration, excessive food processing, declining consumer trust, and limited traceability across supply chains

Khetika Foundation, a purpose-led not-for-profit organisation established by the founders of Khetika, one of India's largest clean food brands, has signed a Memorandum of Understanding (MoU) with the Indian Institute of Management Ahmedabad (IIMA) for the Clean Food India 2030 initiative to advance the mission of promoting clean food, farmer empowerment, and transparency across India's food ecosystem.

The partnership marks the first step toward building a nationwide ecosystem focused on making clean, safe, and tra...