India, Feb. 27 -- CK Israni Group is not simply introducing a new dessert brand, it is establishing and leading an entirely new category within India's organised food and beverage market

CK Israni Group, one of India's most diversified and forward-thinking conglomerates, has announced the expansion of its lifestyle segment with the landmark introduction of MOISHI, UAE's cult-favourite Japanese confectionary brand, to the Indian market. With this move, the CK Israni Group is not simply introducing a new dessert brand, it is establishing and leading an entirely new category within India's organised food and beverage market.

MOISHI is not just a dessert brand, it is a category leader in handcrafted mochi ice cream. Often viewed as a cultur...