India, Oct. 15 -- The campaign is running for six weeks, in two phases, across billboards and newspapers in six key cities Mumbai, Delhi, Bengaluru, Chennai, Kolkata, and Hyderabad

Wonderful Pistachios, distributor of California Pistachios, has launched its second advertising campaign called The Better Snack in India. The campaign follows the success of its debut initiative, "The Better Nut,"

The campaign is running for six weeks, in two phases, across billboards and newspapers in six key cities Mumbai, Delhi, Bengaluru, Chennai, Kolkata, and Hyderabad. In Mumbai, Delhi NCR, and Bengaluru, six of the 19 billboard sites feature immersive 3D installations of a flexing pistachio arm that champions strength with protein and zero guilt, alon...