"The next phase of growth in India's rice supply chain will be shaped by a decisive shift toward digitalisation, transparency, data, and consumer-centricity"

India, March 6 -- Ashish Mittal, Head - Paddy Procurement & Gautam Budh Nagar Unit, KRBL Limited

India's rice supply chain operates within a complex ecosystem shaped by seasonality, climate variability, export dynamics, and evolving consumer expectations. As global demand for basmati and specialty rice grows, the focus is shifting toward traceability, digital integration, sustainable sourcing, and scientific storage practices. Companies are increasingly investing in data-led procurement, automated processing, and renewable energy to strengthen supply resilience and quality assurance. In this interaction with NUFFOODS Spectrum, Ashish Mittal, Head - Paddy Procurement & Gautam Budh Nagar Unit, KRBL Limited, elabortes on how procurement str...