India, Feb. 13 -- Siddharth Runwal, Founder, Provilac

In an exclusive interaction with NUFFOODS Spectrum, Siddharth Runwal, Founder of Provilac, shares the vision behind building a high-protein milk brand rooted in transparency, purity, and everyday nutrition. From addressing trust gaps in the dairy supply chain to leveraging ultra-filtration technology for naturally enhanced protein, Runwal discusses how Provilac aims to make better nutrition effortless for Indian households. He also speaks about market positioning, consumer trends, product innovation, and the company's growth trajectory. Edited excerpts;

What was the original gap you saw in the dairy market that led you to create Provilac?

The biggest gap was trust. Milk is consumed ...