India, April 6 -- Divyashikha Gupta, Founder of Millwize

As India's millet movement transitions from policy push to plate-level adoption, a new generation of startups is attempting to redefine how these ancient grains are consumed, perceived, and scaled. Among them, Millwize™ is positioning itself at the intersection of science, convenience, and clean-label nutrition, an approach that goes beyond conventional product innovation to focus on nutrient integrity and bioavailability.

In this conversation with NUFFOODS Spectrum, Divyashikha Gupta, Founder of Millwize™, shares how the brand is building a "scientific D2C millet startup" grounded in deep R&D, traditional processing wisdom, and modern consumer insights. From tackling ...