India, April 10 -- Jayesh Vithalani, Sr. Business Director, Life Sciences, Lubrizol

As India's nutraceutical market pivots from preventive wellness to performance-driven health outcomes, the pressure on ingredient science, delivery systems, and clinical validation is intensifying. Today's consumers are not just seeking general health benefits, they are demanding targeted efficacy, improved bioavailability, clean-label assurance, and superior sensory experiences across formats. This shift is pushing companies to rethink how actives are formulated, delivered, and positioned within increasingly competitive and innovation-led segments such as active nutrition, functional foods, and nutricosmetics.

Against this backdrop, global ingredient pl...