Guwahati, April 24 -- The rise of vegan protein powder is no longer a fringe wellness trend; it reflects a measurable shift in how people approach nutrition, performance, and sustainability. Globally, the vegan protein powder market was valued at roughly $344 million in 2022 and is projected to more than double to over $700 million by 2030, while broader estimates suggest the category could cross $9 billion within the next decade. India, in particular, is seeing accelerated adoption, with growth rates estimated at over 16% annually. These figures signal not just curiosity, but a structural change in consumer behavior driven by both physiological and ethical considerations.

Nutritionally, plant-based protein powders have undergone signifi...