Guwahati, June 25 -- The Assam Tourism Development Corporation (ATDC) has entered into a strategic partnership with BigTree Entertainment Pvt. Ltd., the parent company of BookMyShow, to position the state as a premier hub for global music concerts and live entertainment.

Officials signed the Memorandum of Understanding (MoU) in the presence of Assam Chief Minister Himanta Biswa Sarma in Guwahati.

Chief Minister Sarma described the collaboration as a "new chapter" in Assam's cultural evolution, highlighting growing faith in the state's potential to host large-scale international events.

Under this agreement, BookMyShow will serve as the exclusive ticketing platform for upcoming concerts in Assam. The partnership aims to streamline ticke...