India, Sept. 21 -- Guwahati: In a moment of national cultural remembrance, Amul unveiled a topical on Sunday to pay homage to legendary Indian musician and singer Zubeen Garg, whose sudden demise in Singapore plunged millions into grief.
The dairy giant's celebrated cartoon campaign, famous for instantly capturing the pulse of India, featured the caption:
"#Amul Topical: Tribute to Indian musician and singer who worked and sang in Assamese, Bengali and Hindi film and music industries. Amul pays tribute to Zubeen Garg."
Though simple in tone, the tribute sparked massive reactions online.
"Amul's creativity could have touched upon any of his Assamese gems. This one is not among his top 1000 - probably it was the easiest for a headline," sa...