India, Nov. 20 -- In the quiet oil town of Digboi in Assam, where dawn arrives draped in mist over undulating tea estates and the ancient sal forests murmur stories older than memory, a sporting tradition has blossomed into a national heirloom.

As the IndianOil SERVO Masters Golf steps proudly into its 25th edition, India's longest-running professional golf tournament celebrates more than just longevity.

It honours a century-deep legacy in which industry, wilderness, community, and the quiet romance of golf converge in perfect harmony.

What began in 1999 as a bold effort to promote IndianOil's flagship SERVO brand while fostering budding golfing talent has, over the decades, matured into a cultural ritual.

Today, the SERVO Masters sta...