Punjab, Sept. 10 -- WazirX has turned to the world of director Anurag Kashyap's iconic two-part film, Gangs of Wasseypur for its latest campaign. It has brought back Tigmanshu Dhulia as the formidable Ramadhir Singh - this time recast as 'Bauji', a figure of hard-earned trading wisdom. The 79-second film uses the visual language and father-son dynamic associated with the cult movie to address a distinctly contemporary problem - Indian crypto traders acting on unverified recommendations circulated through online tip groups. His message is: the person taking the trade bears the risk and must therefore do the thinking.
Snapshot of the campaign
Set inside spaces reminiscent of the film's Wasseypur universe, the ad follows Bauji's interaction ...