LIC Launches 'MyLIC' and 'Super Sales Saathi' Mobile Applications to Enhance Customer Experience and Digital Accessibility
New Delhi, April 16 -- Life Insurance Corporation of India (LIC) has launched two new mobile applications-'MyLIC' for customers and 'Super Sales Saathi' for sales intermediaries-in Mumbai, in the presence of Secretary, Department of Financial Services M. Nagaraju and CEO & MD R. Doraiswamy, along with senior management.
With over 260 million policies, LIC said the apps will play a key role in enhancing service efficiency, scaling operations, and maintaining competitiveness in the evolving insurance market.
The 'MyLIC' app offers a comprehensive digital platform integrating policy servicing, claims support, payments, documentation, and customer engagement into a single interface. It enables users to manage policies, pay premiums, track b...
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