New Delhi, April 3 -- As "The Super Mario Galaxy Movie" lands in theaters, coloring stations, collectible popcorn containers and mascot Marios are all in place to entice arguably the most prized moviegoers to Hollywood today: kids.

By Sunday, Universal Pictures expects the five-day opening of the "Super Mario" sequel to reach $186 million domestically, and around $350 million worldwide. That would make it easily the biggest hit of the year, surpassing a pair of successes that also launched with young moviegoers in mind: Pixar's "Hoppers" ($297 million worldwide) and Amazon MGM's "Project Hail Mary" ($300.8 million).

It's not the start of a new trend but the culmination of one. In 2024, PG-rated movies outgrossed any other rating for the...