New Delhi, April 23 -- Fewer podiums and interviews. More lunges and squats.

Brazil's President Luiz Inacio Lula da Silva is pumping up his reelection bid at age 80 by looking jacked in workouts that his critics say are more popular than the man himself.

While Brazilians are divided over whether he should run for his fourth nonconsecutive term, there is a rare consensus regarding his commitment to run on a treadmill every day.

"He is a bit too old to campaign again. We'd better have someone else running. But his workouts are indeed a good example for people like me," said Marcela Peres, 63, as she exercised in a hotel gym in Brasilia on Wednesday.

Lula's attempt to show himself full of energy has led his main rival, Sen. Flavio Bolson...