Mumbai, Nov. 5 -- Chennai-headquartered two-wheeler and three-wheeler major TVS Motor Company has partnered Swiss startup Aegis Rider to showcase a ride assist innovation at EICMA 2025: the Heads-Up Display (HUD) AR Helmet.

The helmet uses spatial anchoring and augmented reality (AR) technology to display vital information in the rider's line of sight, keeping focus on the road. The AR display provides real-time navigation, hazard alerts and call notifications without distracting the rider. Visitors to the exhibition are experiencing demonstrations of the technology on the TVS RTR 310 motorcycle.

The Aegis Rider HUD Helmet combines a magnetic binocular AR glass and an OLED projector within a carbon fibre shell. It features adaptive brig...