Mumbai, Oct. 3 -- Royal Enfield and the Madhya Pradesh Tourism Board (MPTB) have commenced a two-year partnership spanning 2026 to 2028 aimed at promoting responsible riding, travel and cultural tourism across the state.

The collaboration was initiated with the flag-off of a flagship motorcycle expedition in Bhopal, attended by Dr Ilayaraja T., Secretary of Tourism for the Government of Madhya Pradesh and Managing Director of the MPTB; Dileep Kumar Yadav, Managing Director of the Madhya Pradesh State Tourism Development Corporation (MPSTDC) and Amitabh Pandey, Director of the Indira Gandhi Rashtriya Manav Sangrahalaya (IGRMS).

The inaugural 1,520-kilometre expedition, taking place from 1 to 10 October 2026, involves 20 participants ridi...