Mumbai, Feb. 16 -- Rapido has launched a new brand identity, transitioning from its bike-taxi origins to a multi-modal mobility ecosystem. The refresh features a wordmark-focused logo that replaces the company's original bike-centric imagery to reflect its expanded service portfolio.

The rebranding follows Rapido's diversification into various transport and travel sectors. The platform currently facilitates over 5 million rides daily across 400 cities and has surpassed 50 million total rides.

The unified app now integrates several transport modes and adjacent services, including bike taxis, auto-rickshaws & cabs, parcel deliveries and integrated OTA services for flights, hotels, buses and trains.

Rapido has established a presence in Ti...