Mumbai, Sept. 4 -- Mercedes-Benz has inaugurated India's first 'Mercedes-Benz Studio' in Gurugram, Delhi NCR, establishing a new global brand experience format in the country. Located at DLF One Horizon Centre, the studio is designed to bring the luxury automaker closer to customers in key metropolitan areas through experimental and immersive interactions. The opening ceremony also featured the Indian debut of the CONCEPT AMG GT XX supercar and the launch of the Mercedes-AMG PETRONAS F1 e-bike range, developed in partnership with EMotorad.

The studio offers more than a traditional showroom, housing a curated vehicle display alongside a design and material library, a Mercedes-Benz lifestyle collection and exclusive Mercedes-AMG X adidas m...