Mumbai, Oct. 21 -- Maruti Suzuki India has partnered with Adobe to modernise its digital ecosystem across marketing, sales, service and vehicle ownership lifecycle touchpoints.

The initiative integrates legacy systems to unify customer profiles and content delivery platforms. The automaker utilises Adobe Experience Manager Sites as a Cloud Service alongside Edge Delivery Services to manage brand web portals, including NEXA and ARENA, achieving reduced page load times and incorporating 3D showroom interfaces.

Additionally, Adobe Experience Platform consolidates customer data to support campaign orchestration, loyalty initiatives and service workflows. The manufacturer is also integrating artificial intelligence capabilities through journ...