Mumbai, May 20 -- Mumbai-headquartered automotive major Mahindra Group has announced the appointment of Purnima Lamba as its new Chief Brand Officer, effective 1 September 2026.

In this role, Lamba will shape and steward the corporate brand and communications strategy for the Group. She will lead the development and execution of a brand narrative aligned with the values, vision and business ambitions of the organisation.

Her responsibilities include overseeing brand consistency across business verticals, ensuring alignment with the identity of the Group and driving initiatives that enhance brand salience across traditional and digital ecosystems.

Dr. Anish Shah, Group CEO & MD, Mahindra Group, said, "We are pleased to welcome Purnima L...