Mumbai, Oct. 7 -- Jawa Yezdi Motorcycles is significantly expanding its digital retail strategy by launching on e-commerce platform Amazon, following its successful debut on Flipkart last year. This move is part of the brand's push to reshape how consumers purchase premium motorcycles in India, particularly ahead of the crucial festive season.

The brand's motorcycles are now available for purchase on Amazon across over 40 cities, with plans to rapidly increase this reach to more than 100 cities.

Jawa Yezdi claims it pioneered the online sale of high-performance 350cc classic motorcycles when it partnered with Flipkart in October 2024. The brand says this initial move not only established a new premium-classic motorcycle category in e-co...