Mumbai, Sept. 19 -- Hero MotoCorp, the world's largest two-wheeler manufacturer, and Thums Up, one of India's leading soft drink brands under The Coca-Cola Company, have launched Thunderwheels 2.0 campaign.

The partners stated that following the success of last year's collaboration, the new Thunderwheels 2.0 initiative brings an opportunity for consumers to win the all-new Hero Xtreme 250R motorcycle. The consumers have to scan QR codes on the special edition Thums Up packs to win a chance to own the Xtreme 250R.

Aashish Midha, Head of Marketing - India BU, Hero MotoCorpsaid,"The phenomenal response to Thunderwheels last year reaffirmed how deeply this initiative connects with the new generation of riders. Today's youth want machines th...