Mumbai, March 6 -- Gulf Oil Lubricants India, a Hinduja Group company, has announced a four-year extension of its partnership with the Chennai Super Kings (CSK). Gulf will serve as the Official Lubricants Partner for the franchise, continuing an association that has spanned 13 seasons.

The renewal maintains one of the longest-running brand partnerships in the Indian Premier League (IPL). The collaboration focuses on consumer engagement through marketing campaigns and fan-focused initiatives.

The 13-season history between Gulf and CSK has been a central part of Gulf's brand strategy in India. The company uses the platform to reach cricket fans through digital activations and on-ground experiences.

This follows the recent announcement of...