New Delhi, Oct. 16 -- Layoffs have become a normal feature of the software-as-a-service (SaaS) industry, but Zoho has chosen a different approach, according to the company's founder and chief scientist, Sridhar Vembu.

Earlier this week, Vembu said Zoho had reduced its marketing budget, would not be able to provide its usual salary increases this year and was making efforts to avoid mass layoffs.

Responding to job cuts at SaaS competitor Airtable, Vembu said, "This is normal in SaaS. This is what we have refused to do."

Vembu said Zoho intends to retrain employees and redeploy them to new products or customer-facing roles when AI-driven productivity allows smaller teams to perform more work.

"Our business is growing but there is a lot ...