New Delhi, June 11 -- Just hours before the FIFA World Cup 2026 kick-off, Zee Entertainment found itself in the hot seat. Furious fans took to social media to slam the company for allegedly altering its advertised Zee5 subscription plans at the last minute.

Zee, which holds the Indian broadcast rights for the tournament across the US, Mexico, and Canada, is airing matches on its new Unite8 Sports TV channels and streaming them live on Zee5.

After a wave of subscriber outrage over the sudden pricing shift right before the opening whistle, Zee quickly backtracked to restore the original, advertised plans.

Fans took to social media to claim that many who had already purchased Zee5 subscriptions specifically for the tournament noticed that...