New Delhi, April 10 -- YouTube has announced a fresh increase in the price of its Premium subscription, marking the latest move in a broader trend of rising costs across streaming platforms.

These revised rates apply to both new and existing subscribers, signalling a continued shift in the platform's pricing strategy.

The increase comes as YouTube, owned by Google parent Alphabet Inc., looks to balance growing content costs with expanding features across its subscription tiers. The service, which offers ad-free viewing, background playback and offline downloads, has increasingly been positioned as a key revenue stream beyond advertising.

At the same time, the company has pushed back against speculation surrounding additional monetisati...