New Delhi, Aug. 6 -- India's popular cinema exhibition company PVR INOX unveiled PVR INOX Smart Cinemas, a new and affordable concept for Tier III cities. Through Smart Cinemas, moviegoers can experience the same premium viewing experience at a cheaper rate. It offers the signature viewing experience with an innovative, capital-efficient expansion model, making the cinematic experience more accessible to audiences amid stiff competition from digital platforms.

PVR INOX Smart Cinemas property will offer its signature movie viewing experience, featuring 2K laser projection, immersive 7.1 surround sound, an economical food and beverage menu, well-maintained auditoriums, and a welcoming environment.

Targeting emerging urban centres, Smart C...