New Delhi, Aug. 11 -- Not too long ago, pureplay FMCG staples had all that investors loved. But the spotlight is shifting - thanks in no small part to more women joining the workforce.

Consumer discretionary companies are quickly becoming the new favourites. The alpha, it seems, may now lie beyond toothpastes, soaps and shampoos in the fast lane of aspirational spending, according to experts.

Mint took a closer look at the five-year CAGR returns of traditional FMCG giants and stacked them up against the newer consumer discretionary pack, a space that now spans everything from quick commerce, paints and automobiles to apparel, travel and leisure.

The analysis showed that the five-year CAGR returns of good old FMCG names Britannia Indust...